Full of... design

Published By Ryan on May.27.2008 at 8:09PM

Download our Full of Coffee wallpaper

When we started branding the company we had a large list of requirements for a logo.

First, we wanted a simple logo, one that could be used alongside our client's designs without taking away from the efforts we put into their site.

We ended up picking Helvetica to form our logo, love it or hate it, it is a simple and elegant typeface

A close-up of our new postcard

Second, we wanted something tongue and cheek. We decided that leaving a blank at the end of full of gave the logo that perfect quirk.

A FoD sticker on one of the company laptops

Third, we wanted a logo that had all kinds of applications. We wanted a logo that was more than just a logo. We wanted something we could carry across all of our marketing items. When we say thank you, we want to be full of thanks. If we're sending invoices we could let you know that the mail is full of bills.